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28 december 2006
56 % av konsumenterna världen över säger att de kommer att ge ett nyårslöfte för 2007. Att börja träna mer och skapa en bättre balans mellan arbete och privatliv toppar varje region världen över. Men svenska konsumenter tror inte på nyårslöften – 84 % säger att de inte kommer att ge något nyårslöfte enligt ACNielsens senaste globala online undersökning.
Hälsosammare livsstil är dock i fokus för de svenskar som kommer att ge ett nyårslöfte för 2007 – att börja träna mer och gå på diet ligger i topp bland nyårslöftena. Att sluta röka kommer på femte plats.
Se vidare ACNielsen European press release
Exercise and healthier life balance top global New Years resolutions for 2007
Fifty-six percent of people around the world will be making a New Year’s resolution for 2007 and getting more exercise and achieving a healthier work and life balance top New Years resolutions lists in every region of the world according to a recent ACNielsen global online survey of more than 22,000 consumers.
Among those who will be making a new years resolution, 62 percent will be pledging to exercise more in the New Year and 51 percent are aiming for a better work and life balance.
“The start of a new year is the time when people are most likely to reflect on their lifestyle and assess what changes they want to make in the year ahead,” said Patrick Dodd, President, ACNielsen Europe. The global ‘health and wellness’ trend that began a few years ago has become apart of consumers’ lifestyles in nearly every part of the world.
“In the last couple of years consumers have realized that a healthy lifestyle is not about the latest celebrity diet or trendy exercise fads - but is simply about having a balanced diet and lifestyle. In many countries, 2006 was the year that ‘natural’ and ‘organic’ moved into the mainstream and this trend is likely to gain momentum in the year ahead,” he predicts.
And for food manufacturers, supermarkets and even restaurants - being in the ‘healthy’ business means a wealthy business too,” Dodd added.
Most likely to make new years resolutions are Asian consumers - but while 65 percent say they will be making new years resolutions, only 39 percent honestly admit they expect to stick to it. In Europe, 78% of Italians say they will be making a new years resolution – the highest number in Europe.
Philippinos, Australians and Singaporean consumers are most committed to exercising more in the New Year (over 70%), while over 80 percent of consumers in the emerging ‘dragon’ economies of Vietnam and Indonesia hope to achieve a better work and life balance in 2007.
Sixty percent of North Americans who make a new years resolution also plan to exercise more in 2007, while one in three US consumers plan to get a better work and life balance - as well as go on a diet!
In Europe, Norwegian consumers are making the healthiest new years resolutions in the region with 71% planning to do more exercise and 49% planning on going on a diet.
Also looking to rehaul their eating habits and diet are Malaysians – 52% will start a diet in the New Year, along with 40% of British and Italians – who might be planning to diet in anticipation of overindulging over their Christmas feast and New Year celebrations.
Globally, one in five consumers (19%) say they plan to cut down/quit smoking in 2007 with the highest group hailing from Europe (38%). Interestingly, the public smoking ban which came into effect in many European countries in 2006 and is being further implemented across many countries in 2007 seems to be impacting people’s smoking habits.
“The majority of smokers who say they are planning on cutting down or quitting their habit in 2007 hail from countries that are not surprisingly, affected by the smoking ban,” said Dodd.
Thirty-eight percent of smokers in Ireland (which implemented the smoking ban in 2005) said they plan on cutting down or quitting smoking in 2007, as well as one out of three smokers in Spain, Portugal, Germany and France. (Spain implemented the public smoking ban from Jan 1st 2006, while the public smoking ban will partially come into effect in Germany and France during 2007). One out of five smokers in the North America also say they will try and cut down or quit smoking in the New Year.
And while globally 19% of smokers say they will try and cut down or quit smoking, only 8% of consumers globally are planning to cut down or quit consuming alcohol.
One in five consumer globally also say they will also try to ‘avoid disastrous relationships’ in 2007. In Asia, 50% of Vietnamese consumers say they will try and avoid disastrous relationships in the coming year, along with one in four Chinese, Russians, Germans and Austrians.
Nineteen percent of global consumers say they also plan to change jobs in 2007 – including one out of four consumers in Hong Kong, South Korea and Germany.
Om undersökningen
ACNielsens konsumentundersökning via Internet, Online Consumer Confidence and Opinion Survey, är den största halvårsundersökningen i sitt slag och syftar till att uppskatta dagens konsumentförtroende, köpvanor och köpintentioner samt vanliga källor till oro runt om i världen. I den senaste undersökningen, som utfördes i början av november intervjuades omkring 25 400 Internetanvändare i 46 länder, från Europa, Asien och Stillahavsområdet samt Nordamerika.
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